Let's face it, the fun factor in being online and being in consumer spaces has disappeared.
Is social distancing the new social norm for the foreseeable future? If it is, we need to understand the problem space we are designing for with regard to what we know about social user experience, including collaboration, privacy, space, and expectation-setting. Already we have seen problems with adherence to post-COVID attempts to regulate social behavior. Without good user experience, this situation could lead to more COVID infection waves or the use of authoritarian rules, or "bad for the brand" methods of channeling consumer behavior in retail and public spaces.