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Personas

5 Steps for aligning persona research to design

By Frank Spillers

on October 8, 2017 - 3:17pm
personas- user research best practices

Summary: Personas have very practical value, not only as tools to unify organizational understanding of the end-user, but also as specific instruments to make your designs more precise. An important ultimate step in your persona research will be to translate user data into design requirements. Since design personas are representations of end-user or customer behavior, it is important to capture and continuously transfer user needs to the design team throughout the design phase.

In our experience, the design phase is usually where the most difficult decisions are made with regard to the intended user experience, and the one that actually results. Good persona research will help prioritize and manage constraints that are beyond the design, such as technology legacy issues that exist in large organizations.

The following 5 steps will help ensure your personas help by-pass organizational obstacles and transfer in-tact to your design outcomes:

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Personas
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Your Personas are Garbage Without Good User Research

By Frank Spillers

on January 17, 2017 - 12:02pm
person peeking out of garbage can

Summary: Most persona development efforts are self-sabotaging because of one reason: a lack of good user research. The good news is this can be quickly turned around with an incredible impact on your software project and your overall organization's return on investment. This article explores why and how you can salvage your personas once and for all. 

Personas as Garbage, but why?

Many organizations use personas. Personas are the fun customer sketches that software development teams use to prioritize user needs. However most persona efforts are junk, owing to the origins of data used to inspire personas. We know several product managers who don't "believe" in personas.

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Field Studies, Ethnography, Personas
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UX Power Up: Personas as Roles

By Admin User

on October 16, 2015 - 2:39pm

In this week's UX Power Up, Frank covers the not so widely discussed topic of personas as roles. Using personas for UX design goals requires you to think of your users by their role, not their demographic data. Frank provides some tips for how to work with your personas so they are more functional in your user advocacy process. 

Transcript below...

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UX Power Up, Personas
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Personas LIVE! Transcript- Interview with Frank Spillers, Tamara Adlin and John Pruitt

By Frank Spillers

on December 5, 2006 - 4:49pm

Playback Recorded Video: (Transcript below) Watch Now

Personaswarhol

The following is a transcript of a live interview with Persona book authors John Pruitt and Tamara Adlin, conducted by Frank Spillers in October 2006.

This seminar is available with the slides and audio presentation here (requires brief registration, privacy protected).

 

Transcript of Personas LIVE!: 

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Personas
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