on March 16, 2020 - 11:46am
Part 1 of a 2-part webinar on how to create a Journey Map, and how to manage the journey mapping process for improved success using the technique in your organization.
Journey Mapping provides an opportunity to follow a customer across time, place and channel to understand what is broken about a product or service experience. Journey maps provide a central focus for teams to make critical decisions about UX design or CX experiences. In this webinar, we will cover user research, stakeholder engagement and learn how to run a workshop, create your journey map and learn how to leverage the journey mapping process for making strategic improvements to your design/ UI or service experience.