5 Types of Journey Maps and when to use them

By Frank Spillers

on August 5, 2020 - 12:48pm
obstacle course participants

Summary: When doing Customer Journey Mapping, you have five options for representing the journey. The choice depends on your intention going into the mapping process; your business goals for the journey effort and how much impact you need to generate with your Journey Map deliverable. 

How to represent Journey Map data

Journey Mapping is a UX process for visually documenting how your customer or user moves across an experience over time. It involves understanding defects in the customer experience and highlights opportunities for healing those breakpoints in channel and touchpoint interaction. 

Essentials of Journey Mapping- How to map out the user journey

By Frank Spillers

on March 16, 2020 - 11:46am
Essentials fo journey mapping course

Part 1 of a 2-part webinar on how to create a Journey Map, and how to manage the journey mapping process for improved success using the technique in your organization. 

Journey Mapping provides an opportunity to follow a customer across time, place and channel to understand what is broken about a product or service experience. Journey maps provide a central focus for teams to make critical decisions about UX design or CX experiences. In this webinar, we will cover user research, stakeholder engagement and learn how to run a workshop, create your journey map and learn how to leverage the journey mapping process for making strategic improvements to your design/ UI or service experience.