Summary: When doing Customer Journey Mapping, you have five options for representing the journey. The choice depends on your intention going into the mapping process; your business goals for the journey effort and how much impact you need to generate with your Journey Map deliverable.
How to represent Journey Map data
Journey Mapping is a UX process for visually documenting how your customer or user moves across an experience over time. It involves understanding defects in the customer experience and highlights opportunities for healing those breakpoints in channel and touchpoint interaction.