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Interaction Design

Stop doing ego-centered design and do this instead

By Frank Spillers

on August 21, 2018 - 5:11pm
man designing at desk

Summary: If your best intentions are not on meeting business and user goals, you should take a hard look in the mirror and re-callibrate. Ego-centered design means you think you are the user, and that means your design will be lacking in empathy. Instead practice User-Centered Design. 

What is ego-centered design?

It's the hardest thing for a designer, developer or manager to admit. We often make a call without evidence (beyond a hunch). But even the best UX Designers do not trust their hunches until they have listenend and observed their users. Note: It's a learnable skill.

Ego-centered design means design decisions are lacking user validation. Many a dozen design revisions were done (you know who you are) without any idea of the audience, their tasks or the business objectives driving the priority. Commonly understood definitions of ego-centered design include:

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It's time to think about time in your UX Design

By Frank Spillers

on July 18, 2018 - 11:12pm
clock on table

Summary: Time is an important design variable to understand. Time or temporal aspects of tasks hide metaphors, flows or triggers that you can bring into your design. Designs that miss out on the time aspect of Interaction Design face a poor or failed user experience. 

Examples of Time in Design

1. Pizza ordering: Domino's uses the time tracker as a way to manage expecations. 

dominos delivery tracker

2. Ticket-ordering: TicketMaster and others use the countdown timer to secure the purchase (and refresh inventory). 

TicketMaster countdown UI

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