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Field Studies

Desirability vs Usability- which is the most important in UX?

By Frank Spillers

on August 14, 2020 - 6:32am
woman smelling kale at a supermarket

Summary: Getting to the bottom of your desirability criteria is more important than understanding usability. Since usability metrics are based on successful task completion, they come second after first clearly representing user tasks, needs, and goals. Desirability criteria should be defined first, then usability considered and tested next. Understanding desirability and what users truly want and need can differentiate a design, product, or value proposition fundamentally, with impacts on business results like conversion, engagement, and user adoption.  

Tags: 
Ethnography, Field Studies
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Your Personas are Garbage Without Good User Research

By Frank Spillers

on January 17, 2017 - 12:02pm
person peeking out of garbage can
Tags: 
Field Studies, Ethnography, Personas
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How and When to use User Research- for award winning UX Design

By Admin User

on December 22, 2016 - 6:51pm
User Research class- when and how to use field studies
Tags: 
Field Studies, Ethnography
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