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Agile UX

[Part 1]: 12 Things Managers Need to Know about Running an Outside-In Design Org

By Frank Spillers

on April 26, 2017 - 11:55am
man staring at glass

Summary: Outside-In design organizations live and breathe user experience. The main differentiator between a technology driven organization and a Human Centered design approach is in decision-making. With Outside-In design, business and technology decisions are gathered, validated, measured and infused into the Sales, Marketing, Business and Technology fabric. This post (in 2 parts) explores those key organizational behaviors we've discovered and worked with for over 15 years. We've included to-do items for managers to action these insights. 

PART 1: (1-6)

1. Gather Evidence and Data

Why it is important: Evidence based design means that opinions are grounded in customer insights, specifically behavior captured and interpreted by trained UX professionals. Data informs design. Whether conversion optimization or efficiency improvement, you can not run on assumption any longer.

Tags: 
UX Culture, Agile UX
Read more

Should your UX person act as Product Owner in Agile?

By Frank Spillers

on February 28, 2012 - 6:31pm
Read more

Does Agile move too fast for Usability?

By Frank Spillers

on September 30, 2011 - 6:42pm
Read more

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