If you could summarize the goal of your user experience efforts, the term user engagement would come up. Engagement is how we stay connected to our users interests, motivations and goals. In this week's UX Power Up, Frank covers two UX Design elements that define engagement.
Transcript of video above...
Frank Spillers here, founder of Experience Dynamics, and it's time for this week's UX Power Up.
So today's topic I'd like to talk about User Engagement.
Now user engagement is, quite simply, getting a users attention and keeping it. So anything that helps a user stay focused on a page or screen that they are working on; anything that helps identify their target - whether it's a button or a menu or other item or element on the screen; anything that retains their ability to stay focused within the task and continue that flow is crucial.