Summary: Getting personas right can save you a lot of time and avoid common approaches to generating persona nonsense. Personas should point to behaviors, not individuals. Using 'Associating Adjectives' can help ground you and reinforce observed behavioral patterns and roles. More importantly, grounding your team will help them navigate this often not-quite-understood qualitative research deliverable.
Summary: The MVP is a double-edged sword in that it focuses your engineering and product management priorities, but might steamroll user priorities. An MVP that misses 'desirable' will risk the unintended consequence of poor user adoption. Instead, MVP's should focus on what constitutes priority, need, and desire from an understanding of user context, behavior, and scenario.
Where MVP went wrong
The MVP concept comes from the Lean Startup (book by Eric Ries). Ries emphasized meeting user needs and failing fast. For Ries, this meant quick prototypes and rapid user testing. Unfortunately, like many Silicon Valley UX teams (and authors), his definition excludes the important user needs discovery process that is part of the ISO and industry-standard Human-centered Design method.
Let's face it, the fun factor in being online and being in consumer spaces has disappeared.
Is social distancing the new social norm for the foreseeable future? If it is, we need to understand the problem space we are designing for with regard to what we know about social user experience, including collaboration, privacy, space, and expectation-setting. Already we have seen problems with adherence to post-COVID attempts to regulate social behavior. Without good user experience, this situation could lead to more COVID infection waves or the use of authoritarian rules, or "bad for the brand" methods of channeling consumer behavior in retail and public spaces.
You are in lockdown or almost there, or you are watching it on TV and your phone... As a creative person, or an aspiring designer or User Experience pro or ally, these are strange times, indeed. Toilet paper, hand sanitizer and people stocking up on comfort foods make for interesting material, but at the core, you need to think about what all this means, and you need to find time to keep your creative, innovative edge sharp (and avoid depression and despair).
During a time of pandemic and extreme systemic change happening before our eyes, it is important to not only keep learning but build resilience and inner resourcefulness. In this webinar, Frank Spillers walks you through a different way to experience the COVID-19 crisis. He will share ways you can keep your cognitive skills sharp and build on training yourself with tools to fuel your User experience designer journey-- during and after the pandemic ends.
Summary: UX is made up of research and design activities on the whole. Most of UX can be done online, however, user research should be done in-person whenever possible-- for maximizing contextually-relevant insights, and strengthening user advocacy. In times of pandemics like COVID-19, most UX research can be handled online. We review key UX activities and deliverables to assess online strategies for maintaining your UX process quality when online is your only option.
Building on part 1 (How to map out the user journey), this webinar focuses on refining your journey mapping process.
Part 1 of a 2-part webinar on how to create a Journey Map, and how to manage the journey mapping process for improved success using the technique in your organization.
Journey Mapping provides an opportunity to follow a customer across time, place and channel to understand what is broken about a product or service experience. Journey maps provide a central focus for teams to make critical decisions about UX design or CX experiences. In this webinar, we will cover user research, stakeholder engagement and learn how to run a workshop, create your journey map and learn how to leverage the journey mapping process for making strategic improvements to your design/ UI or service experience.
Summary: Doing Web and Mobile Accessibility requires that you take a proactive approach, using good UX research and design methods. Anything short of that will undermine or fall short in delivering not just a good experience to your users with disabilities, but also leaving you vulnerable to ongoing violations of Accessibility legislation.
Tackling Accessibility Starts with Changing How you Think about it
Like many companies lately, Domino’s pizza was sued by a blind man who could not access the company's website. The blind man won and Domino's appealed. Domino's appeal logic reveals a lot about why Web Accessibility does not get done, or get done right. The pizza chain said companies don’t have to make their websites and apps fully accessible as long as disabled customers have other ways to get the same goods and services, such as a telephone hotline. Ouch.
Summary: Design Sprints miss out on a critical data point that can make-or-break the value generated from the effort. By spiking your first day with actual user research, gathered before the sprint, you can help ground conversations with an Outside-In design approach. This hack to the Design Sprint method can mitigate against conjecture, something the Sprint seeks to eliminate from the UX design process.
All about Design Sprints- new Lean UX techniques
A 'Design Sprint' is a technique first developed and practiced inside Google's user experience group by Jake Knapp. Knapp moved into a VC role and combined forces with Google Ventures colleagues to operationalize and refine the design sprint method with hundreds of start-ups (read: it's well road-tested).
Summary: Understanding the difference between ease of use and context of use is one of the most important UX distinctions. Context of use focuses on where, when, how and why users are performing a task, reaching a goal or using your product or service. Ease of use focuses on helping users get through the interface when they are actually using it. Ease of use is more widely understood, but context of use is far more important to master in your UX strategy.
Function follows context
Ease of use maps directly to usability, a key product goal. It's the most basic idea behind good user experience: Can the user interact easily with the UI and complete their task effortlessly? It is easily understood that ease of use aims to reduce complexity, but rarely do we dig deeper to understand what is going on around the act of use.