on November 11, 2021 - 9:35am
2021
on September 3, 2021 - 9:19am
UX Writing- Increasing conversion rates with emotional impact (Masterclass)
- September 10th 8:00AM PST; 11:00AM EST; 4:00 PM UTC (GMT); 8:30 PM IST
- 3 hrs (Zoom online)
- Live with Frank Spillers
UX Writing is critical to creating a good experience. At its core, UX writing relies on the strategic use of words in alignment with UX goals. For example, good copywriting helps facilitate three important goals: 1) quick scanning, 2) reading and comprehending, and 3) taking action. Taking action relates to usability & accessibility and, of course, to conversion rates. In this Masterclass, we will prioritize how you can leverage emotional impact for improved customer conversion rates.
on July 29, 2021 - 6:31am
on May 18, 2021 - 8:31am
Inclusive Design Workshop
3 hours-(group activities, 1:1 access to Frank Spillers)
June 25th, 2021, at 4:00 PM UTC; 8:30 PM IST; 8:00 AM PDT; 11:00 AM EDT
Agenda:
Inclusive Design celebrates universal access by deliberately adjusting and adapting to the needs of underrepresented communities and users. However, to do inclusion right, it needs to be default in your design and development process. It needs to be automatic and not a sideline effort or something the DEI (Diversity, Equity, Inclusion) team handles or champions.
In this workshop, Frank Spillers will cover the following topics:
on May 11, 2021 - 10:53am
Summary: Prototyping intangible experiences involving services or product-service systems requires the use of Physical Mockups, Improvisation (improv), and role-playing. Also called experience prototyping or service prototyping, getting physical with your prototype scenarios lets you see gaps, breakpoints, and emotions.
Prototyping is the art of creating a quick-and-dirty mock-up of a proposed design direction. We previously captured 50 reasons why prototyping saves you time, concentrated on wireframes, but what about intangible experiences?
on May 11, 2021 - 8:24am
Inclusive Design webinar- FREE
Inclusive Design: How to bake inclusion into your process and experience
1 hr 15 min JUNE 3rd 2021 at 8:00AM PST; 11:00AM EST; 4:00 PM UTC; 8:30 PM IST
GET A RECORDING OF THIS WEBINAR INSTEAD (add your details to this list)
REGISTER FOR THE LIVE EVENT
AGENDA:
1. The business case for Inclusive Design
2. Why Inclusive Design? What exclusion looks like
3. How to bake Inclusive Design into product & service design and delivery
4. Q & A
on May 10, 2021 - 8:56am
Summary: Inclusive Design is the process of ensuring representation in your design, your team, and your design and development process. Inclusion is core to User Experience (UX) efforts. UX professionals are uniquely positioned to help drive inclusion in design teams, projects and processes.
User Advocacy is a core skill
First of all, UX Design (UXD) and UX Research (UXR) are rooted in user advocacy. In fact, UX could be termed “UXA” (user experience advocacy) since we’re always advocating: advocating for a better experience, advocating for users' needs, advocating for designs that empower users. Next, note that most UX work, discussions, and decisions are colored by advocacy. Advocacy is critical for inclusive design work, in particular reaching underrepresented users such as users with disabilities.
on March 29, 2021 - 6:48am
on March 23, 2021 - 7:32am
Summary: Most IT professionals including UX Designers logically run away from confusion. All too often confusion is perceived as bad or the thing to avoid. Instead, confusion offers an opportunity to explore, learn, and deconstruct poor user experience, allowing designers and decision-makers to create better experiences for users.
Confusion is how we learn
Without confusion, we would not be able to understand user behavior, problem-solving, or issues that arise with service and product experiences. TED Talks Founder, Richard Saul Wurman, and the first to get us to think about designing for understanding through information design and visualization provided the term 'Information Architecture' to explain this art form, back in 1976. He famously nailed the gift of confusion in the following phrase:
on March 2, 2021 - 7:38am
Improving how you Collaborate with UX Teams MasterClass
3 hours-(group activities, 1:1 access to Frank Spillers)
DATE/ *NEW* TIME: March 31st 2021 at 4:00 PM UTC; 9:30 PM IST; 8:00 AM PST; 11:00 AM EST
Format: Zoom