In this week's UX Power Up, Frank covers the insanely important topic of UX maturity and what it takes to build a strong culture of UX.
Transcript below...
In this week's UX Power Up, Frank covers the insanely important topic of UX maturity and what it takes to build a strong culture of UX.
Transcript below...
Summary: Usability testing is usually best conducted early on when you have concepts, wireframes or even static sketches or Photoshop compositions. There are really good reasons for early-on testing, related to the ROI of UX.
Defining UX (UX is shorthand for user experience) might sound like a dumb question, but it’s often a good idea to define what seems like the obvious. In this week’s UX Power Up, Frank gets you thinking about the surface definition and the deeper definition of user experience.
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What is UX, Really?
Frank Spillers here, founder of Experience Dynamics, and it's time for this week's UX Power Up.
So, today I'd like to ask the very basic question, What is UX?
One of the reasons why I think this question doesn't get defined very often is, UX is a lot of things. So, UX stands for User Experience, and what is it? Let's talk about it.
If you could summarize the goal of your user experience efforts, the term user engagement would come up. Engagement is how we stay connected to our users interests, motivations and goals. In this week's UX Power Up, Frank covers two UX Design elements that define engagement.
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User Engagement
Frank Spillers here, founder of Experience Dynamics, and it's time for this week's UX Power Up.
So today's topic I'd like to talk about User Engagement.
Now user engagement is, quite simply, getting a users attention and keeping it. So anything that helps a user stay focused on a page or screen that they are working on; anything that helps identify their target - whether it's a button or a menu or other item or element on the screen; anything that retains their ability to stay focused within the task and continue that flow is crucial.
Summary: There's an urban legend still floating around that Apple doesn't do User Research. It's a romantic notion that Apple intuitively or cleverly manifests UX from thin air, from the creative power of Steve Jobs legacy or Jony Ives brain. This is simply not the case. Read on to find out why...
The belief comes from the many analyses of Steve Jobs creative design director style and interviews he gave where he described why market research was inappropriate (though he never said this directly, that was the core issue he was rightly highlighting):
On mobile, tapping the right target at the right time is critical, since users are often engaged in motion with one finger and one eyeball. In this week's UX Power up, Frank discusses why it's so important to remember the fat finger rule.
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Fat Finger Friendly
Frank Spillers here and it's time for this week's UX Power Up.
So today we are talking about a mobile UX law, which is what I call the Fat Finger Friendly rule.
Sure Responsive Web Design is important to make sure your site looks good on all sorts of devices, but beyond that what can you do to elegantly enhance your user experience? In this week's Power Up, we discuss the cousin of responsive web design that is used to specifically deepen context of use, a crucial element of any user experience strategy.
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Adaptive Design
Hi, Frank Spillers here founder of Experience Dynamics and it's time for this week's UX Power Up.
If everything is about the content, then why not design especially for it? Designing for mobile and responsive usage drives us to favor content over "chrome" (user interface). In this week's UX Power Up, Frank covers a new approach to thinking about design layouts, called Content First.
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Content First
Frank Spillers here, founder of Experience Dynamics. It's time for this week's UX Power Up.
Today in our mobile UX series, I'd like to talk to you about an approach that more and more folks are adopting that I call Content First.
Content First is a cousin to the approach that's called Mobile First. Which is kind of almost a philosophy or approach to saying, hey what would it be like in mobile paradigm where you have constrained resolution, you have context of use to think about, as someone is interacting with your mobile content.
Mobile user experience inherently constrains what a user can do while providing the opportunity for context intensive navigation. Floating menus or contextual menus are a great way to serve up sub-tasks just in time, giving users choices without disrupting tasks.
In this week's UX Power Up, Frank covers Floating Menus for improving mobile user experience.
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Floating Menus
Hey Frank Spillers here. Welcome to this weeks UX Power Up!
Continuing on our Mobile UX theme.. I wanted to talk to you today about Floating Menus.
Floating menus are one of these interface design techniques that you can use in mobile that can help your users perform an action in context. The idea with that is that people don't have to leave a screen or a flow - they don't have to look at another menu or toolbar. It just kind of like facilitates that smooth interaction.