Eye-Tracking- following user eye patterns
Eye-tracking studies are a type of usability test where user gaze concentrations are recorded in thermal-like "heat zone maps". The heat zone maps track user eye movements. Eye tracking tests make usability testing look really interesting, sophisticated, high-tech and scientific. Eye tracking usability data appears to be more valuable or empirical since it is recorded using technology and gaze capture instruments.
The reality is that eye-tracking, while valuable, doesn't make usability testing any more powerful. It's what you do with the observations and the usability test data that counts.
Bottom line: If you are using eye-tracking, to make it meaningful, you must: