3 hours-(group activities, 1:1 access to Frank Spillers)
DATE/TIME: February 24th 2021 at 2:00 PM UTC; 6:30 PM IST; 6:00 AM PST; 9:00 AM EST
Core to UX research and UX design is understanding who you are designing for and why you are supporting them. In this live Zoom MasterClass, Frank Spillers will cover the topic of Journey Mapping and Personas: "Getting Journey Mapping & Personas right- tested tips and techniques on how to better design and deliver these vital deliverables". Journey Maps and Personas sit underneath all product and service UX design. How you create them and how you use them determines your success levels with evidence-based UX decisions.