Summary: Gamification, if approached delicately, can be leveraged to help your users stay motivated, engaged and move to the next “level” with your design. Puzzle question: What do elementary kids like best, levels or badges? (Answer in article below) ;-)
Many design teams talk about “gamifying” a UI or plan to use gamification, yet struggle to make it meaningful to users. Many teams don’t even know where to start or how gamification applies to their user experience. The first question anyone should ask is: “Is gamification even appropriate for our experience?”
The confusion around gamification is understandable. Gamification requires teams to apply pressure at the right points. One wrong “leaderboard” played in the users path and you can loose your relevancy.
How does Gamification really work?
First let’s define it: