Summary: Fitness tracking is nuanced and even slightly controversial: Do users want to monitor and track (quantify) their behavior and activity? More importantly, does it work to increase motivation and reach health and wellness goals? Our research over the past 5 years has shown some clear user experience needs that most apps and fitness trackers completely miss in their UX strategy. We have been conducting studies in gamification, social UX, competitor feature adoption and efficacy (motivational success) with far-reaching implications for mobile wellness and health apps. Here we cover 7 research-based heuristic rules of thumb for designing mobile "e-health" experiences.
Dive into UX design topic based on our years of award-winning UX consulting from Experience Dynamics, Founder and Chief Experience Officer, Frank Spillers.
A piece of our mind / our blog
Identifying hidden "killer features"
A "killer feature" is a concept software developers use to describe a high value or money-making aspect of a site, app or experience. Typically, these are either a) identified by experienced UX teams in advance of launch, or b) discovered or appreciated by customers as evidenced through sales, engagement or adoption.
Summary: Many organizations and individuals continue to use market research, equating it to, or substituting it for usability research. UX and marketing or brand insights, are completely different and should be considered as such. UX research is behavior-driven, while market research is opinion-driven. Therefore, market research is not appropriate as a way to gain insight into user behavior.
Summary: Personas are used routinely in design organizations. Beyond a tool to socialize customer profiles throughout the company, quality persona development is extremely important for bringing high impact results to your design efforts. Functional personas help bring vital empathy and data-based decision-making to teams.
Personas need to be made functional for better product development. Using associating adjectives to capture role-based activities within a persona, can improve the usefulness and functional benefits of personas.
Persona means "mask" in Latin. Personas are commonly found on the desks of Product Managers, Business Analysts and UX teams. They are considered an essential of UX, but oftentimes their value and utility are often diminished due to a lack of clarity of the functional UX purpose of a persona.
Summary: Hiring UX Designers and UX managers or UX consultants can be difficult especially for product, marketing, engineering or HR folks who are unfamiliar with what a UX designer ought to be doing to generate real value. Know what you are shopping for, so you get what your organization needs! Better yet avoid these mistakes made by those before you. Good UX hiring contributes to reinforcing an Outside-In Design organization.