Dive into UX design topic based on our years of award-winning UX consulting from Experience Dynamics, Founder and Chief Experience Officer, Frank Spillers.
Summary: UX is made up of research and design activities on the whole. Most of UX can be done online, however, user research should be done in-person whenever possible-- for maximizing contextually-relevant insights, and strengthening user advocacy. In times of pandemics like COVID-19, most UX research can be handled online. We review key UX activities and deliverables to assess online strategies for maintaining your UX process quality when online is your only option.
Building on part 1 (How to map out the user journey), this webinar focuses on refining your journey mapping process.
Part 1 of a 2-part webinar on how to create a Journey Map, and how to manage the journey mapping process for improved success using the technique in your organization.
Journey Mapping provides an opportunity to follow a customer across time, place and channel to understand what is broken about a product or service experience. Journey maps provide a central focus for teams to make critical decisions about UX design or CX experiences. In this webinar, we will cover user research, stakeholder engagement and learn how to run a workshop, create your journey map and learn how to leverage the journey mapping process for making strategic improvements to your design/ UI or service experience.
Summary: Doing Web and Mobile Accessibility requires that you take a proactive approach, using good UX research and design methods. Anything short of that will undermine or fall short in delivering not just a good experience to your users with disabilities, but also leaving you vulnerable to ongoing violations of Accessibility legislation.
Like many companies lately, Domino’s pizza was sued by a blind man who could not access the company's website. The blind man won and Domino's appealed. Domino's appeal logic reveals a lot about why Web Accessibility does not get done, or get done right. The pizza chain said companies don’t have to make their websites and apps fully accessible as long as disabled customers have other ways to get the same goods and services, such as a telephone hotline. Ouch.
Summary: Design Sprints miss out on a critical data point that can make-or-break the value generated from the effort. By spiking your first day with actual user research, gathered before the sprint, you can help ground conversations with an Outside-In design approach. This hack to the Design Sprint method can mitigate against conjecture, something the Sprint seeks to eliminate from the UX design process.
A 'Design Sprint' is a technique first developed and practiced inside Google's user experience group by Jake Knapp. Knapp moved into a VC role and combined forces with Google Ventures colleagues to operationalize and refine the design sprint method with hundreds of start-ups (read: it's well road-tested).