User Experience Insights | Experience Dynamics

What really matters with health and wellness mobile app UX? [INFOGRAPHIC]

By Frank Spillers

on June 28, 2019 - 5:22pm

Summary: Fitness tracking is nuanced and even slightly controversial: Do users want to monitor and track (quantify) their behavior and activity? More importantly, does it work to increase motivation and reach health and wellness goals? Our research over the past 5 years has shown some clear user experience needs that most apps and fitness trackers completely miss in their UX strategy. We have been conducting studies in gamification, social UX, competitor feature adoption and efficacy (motivational success) with far-reaching implications for mobile wellness and health apps. Here we cover 7 research-based heuristic rules of thumb for designing mobile "e-health" experiences.

Find your hidden killer features, they may be vital to your user adoption strategy

By Frank Spillers

on June 13, 2019 - 3:11pm

Summary: Killer features are generally understood to be ranked highly on value proposition for users. However, there is a class of features that run under the radar of most sites, apps and experiences. These are features that bring users back, often without their conscious knowledge. They might even seem insignificant, but they provide some value that makes re-visiting worthwhile. Finding these features is an extremely worthwhile pursuit for product managers.

Identifying hidden "killer features"

A "killer feature" is a concept software developers use to describe a high value or money-making aspect of a site, app or experience. Typically, these are either a) identified by experienced UX teams in advance of launch, or b) discovered or appreciated by customers as evidenced through sales, engagement or adoption.

Market Research and UX Research are the NOT the same-- here are the key differences

By Frank Spillers

on May 21, 2019 - 10:47am

Summary: Many organizations and individuals continue to use market research, equating it to, or substituting it for usability research. UX and marketing or brand insights, are completely different and should be considered as such. UX research is behavior-driven, while market research is opinion-driven. Therefore, market research is not appropriate as a way to gain insight into user behavior.

Use this Persona hack to lift ROI on customer profiles

By Frank Spillers

on April 24, 2019 - 3:40pm

Summary: Personas are used routinely in design organizations. Beyond a tool to socialize customer profiles throughout the company, quality persona development is extremely important for bringing high impact results to your design efforts. Functional personas help bring vital empathy and data-based decision-making to teams.

Personas need to be made functional for better product development. Using associating adjectives to capture role-based activities within a persona, can improve the usefulness and functional benefits of personas.

Unmasking personas

Persona means "mask" in Latin. Personas are commonly found on the desks of Product Managers, Business Analysts and UX teams. They are considered an essential of UX, but oftentimes their value and utility are often diminished due to a lack of clarity of the functional UX purpose of a persona.

Hiring the right UX designer- avoid these stupid mistakes!

By Frank Spillers

on March 27, 2019 - 1:28pm

Summary: Hiring UX Designers and UX managers or UX consultants can be difficult especially for product, marketing, engineering or HR folks who are unfamiliar with what a UX designer ought to be doing to generate real value. Know what you are shopping for, so you get what your organization needs! Better yet avoid these mistakes made by those before you. Good UX hiring contributes to reinforcing an Outside-In Design organization.

A piece of our mind / our blog

Identifying hidden "killer features"

Unmasking personas