Dive into UX design topic based on our years of award-winning UX consulting from Experience Dynamics, Founder and Chief Experience Officer, Frank Spillers.
Summary: Recruiting participants requires careful consideration of the users you want to involve in your study. While recruiting is commonly performed and is necessary for gaining fast access to your users, be careful of the quality of your recruits. Poor recruits mean poor insights. Aim for high quality recruit targets to keep your data sparkling clean.
Question: How many users do you need to test with for a usability test?
Answer 1: = 5 users (Jakob Nielsen and Thomas Landauer, 1993).
Answer 2: = 15 users (Laurie Faulkner, 2004), PDF file.
So, which is it, 5 or 15? And why are we arguing about an extra 10 users, doesn't one need to test with at least 100 or more users for statistical significance, accuracy and validity?
Summary: Hiring UX managers, like hiring UX designers, requires a careful diligence to understanding the role, its functions and its business value. Managing UX requires a deep understanding of how design is delivering value. UX managers require a seat at the table, equal to a Dev or Marketing manager. Senior managers also require strategic placement, including 'C level' authority.
The holy grail of maximizing return on investment in UX is to understand customer value. Engineering teams often define MVP based on an internally focused set of priorities. Marketing and business teams often use market research to focus group customer perceptions. Both of these approaches miss a major innovation in UX methodology.
If you dissect UX, it has two sides: “Ease of use” vs. “Do I even want your feature?”. Most teams chase ease of use, because it seems to be the goal of reducing complexity, and it is. However, desirability or, “Are you solving core customer problems?” is more important.
In this webinar we will learn how to ground your UX efforts with a Desirability First approach. We will see how this essential aspect of your UX/UI process is critical to business and design innovation. We will discuss this single most important element of your UX strategy and how to bring tangible business value to your UX efforts from user research.
UX teams only work as well as they are managed. Many organizations have UX Designers and don't truly know what UX Designers are supposed to be doing. Hint: Creating gorgeous UI's is not the answer. Delivering value with UX is critical to achieving the results a good UX team ought to bring. Yet, many an organization is faltering on managing UX Design to full capacity.
In this webinar, we will discuss the elements that help you maximize success in your organization. We'll focus on UX managment when it fails, but more importantly how to fix it!
Topics we will cover in this webinar: