Summary: Understanding and getting the right tasks represented in your design is critical to all UX. Usability and ease of use are measured by successful task completion. Supporting context of use is equally as critical because tasks live within user contexts of use.
Dive into UX design topic based on our years of award-winning UX consulting from Experience Dynamics, Founder and Chief Experience Officer, Frank Spillers.
A piece of our mind / our blog
User Research MasterClass October 23rd 2020 (6AM PDT; 9AM EDT; 2pm UTC); 3 hours
To access the Masterclass, join Frank's www.uxinnercircle.com
Video transcript: Frank Spillers, CXO at Experience Dynamics explains the importance of User Research
User Research triggers learning by challenging assumptions
User Research, possibly one of the most important types of activities your organization carries that your organization carries out. Why? Because user research is where we gain the technique that brings us the insight that challenges assumptions. And anything that challenges our internal assumptions with our design, with our organization, with the product or service itself-- anything that challenges assumptions-- is an opportunity to be enlightened, and to be inspired and to gain confidence in your decision making.
Summary: Frank Spillers' UX Inner Circle is a new space to get access to monthly MasterClasses, Online Workshops, and a digital library of Frank's past two decades of training topics ranging from Accessibility to Service Design, VR/AR UX Design, UX Management, and more.
Whether you are new to UX, changing jobs or roles, continuing your UX learning, or building a Center of Excellence...staying ahead of the curve is critical. Having a trusted and accessible guide to help you along the journey is also key. Frank Spillers has worked for hundreds of organizations over the years and lead UX teams across diverse and complex projects and challenges. He has been conducting UX training for over 20 years and has provided online UX training to over 50,000 students globally with his classes at the non-profit Interaction Design Foundation.
Summary: Getting to the bottom of your desirability criteria is more important than understanding usability. Since usability metrics are based on successful task completion, they come second after first clearly representing user tasks, needs, and goals. Desirability criteria should be defined first, then usability considered and tested next. Understanding desirability and what users truly want and need can differentiate a design, product, or value proposition fundamentally, with impacts on business results like conversion, engagement, and user adoption.
Summary: When doing Customer Journey Mapping, you have five options for representing the journey. The choice depends on your intention going into the mapping process; your business goals for the journey effort and how much impact you need to generate with your Journey Map deliverable.
How to represent Journey Map data
Journey Mapping is a UX process for visually documenting how your customer or user moves across an experience over time. It involves understanding defects in the customer experience and highlights opportunities for healing those breakpoints in channel and touchpoint interaction.