Dive into user experience topics, issues and discussions based on our usability consulting. Want to learn about Lean UX, Mobile UX or how Interaction Design can apply to your project? You're in the right place.

A piece of our mind / our blog

Differentiating your Mobile UX strategy

By Frank Spillers

on June 5, 2018 - 3:04pm

Summary: [VIDEO] 30 min recording from the Experience Dynamics webinar "Mobile UX Design: Use this process to get differentiation right!". In this webinar, Frank Spillers reveals some essential UX process secrets to our award-winning strategy for designing the mobile app user experience. 

Fact: Uninstall is the default: The average mobile app retention rate is 20% after just 90 days (i.e. 80% stop using installed apps after 3 months) -Localytics (2016).

Most approaches to Mobile UX Design sucks! Mobile app retention rates are spiraling downwards. We maintain, this is because many mobile app ideas are typically invented from a good idea, a conversation or your product requirements...not from your users world. Next mobile app design is outsourced or drawn up by a skilled designer. The result? Looks amazing, but doesn't hit the spot.

The importance of Storytelling for Presence in AR UX

By Frank Spillers

on May 28, 2018 - 4:56pm
woman explores Augmented Reality object

Summary: Storytelling is instrumental to delivering good UX in augmented or virtual environments. Storytelling evokes emotion, captures attention, guides and directs user interaction. One of it's primary functions is to deepen the usability goal called "presence" (the feeling of being there). 

Why is storytelling in AR so important?

Storytelling is critical for moving past "boring" in AR. Without good storytelling your user experience can stagnate or lead to poor engagement, confusion or helpless exploration. And storytelling is not just about transmitting content to your user... In AR, as with VR, story keeps 3D UX interaction on track. It provides experiential structure: users are pulled in or pushed out, moving toward or away from events or areas of the environment (physical or augmented)-- by design. 

"Less is More" is Key in AR/VR UX

By Frank Spillers

on May 9, 2018 - 9:16am
Augmented Reality designers testing UX

Summary: UX Design strategies for Augmented Reality (AR) and Virtual Reality (VR) run the risk of overloading users with too much input: complex menus, unclear or complicated tasks, too much movement etc. For AR/VR UX to be useful and compelling, "less is more" applies for reasons users reveal in user testing. 

Disconnects in comfort zones

Developers and designers often want to impress their users with exciting visualizations and manipulations of their physical environment eg. with holograms, moving objects or augmented/virtual spaces to explore. This creates a disconnect between what your bias may be, versus that of your audience.

The problem that many new and returning users to Virtual or Augmented environments seem to experience overwhelm caused possibly by expectations patterned from passive media experiences (television or 2D Desktop/ Mobile).

UX Management starts with getting clear on UX Roles

By Frank Spillers

on May 3, 2018 - 4:47pm
UX management team

Summary: For UX management to be effective, the entirety of UX roles needs to be understood. The most common misperception rests with the UX Designer role. For UX to include strong user representation, (its absence is a marker of failure in software projects), the User researcher role is as important as UX Designer. 

Why UX org charts are important

User Experience (UX) has matured over the last decade to a level of practice that is standard in software development. However the level to which UX is practiced, for it to have a positive return on investment on your UX efforts (INFOGRAPHIC) varies between organizations. This is due to incomplete or poorly understood Organizational Charting. 

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