Frank Spillers

About Author

Frank Spillers
Frank Spillers, MS, is founder of Experience Dynamics, a leading UX and Service Design consultancy. Frank is one of the world’s most in-demand UX consultants. He’s an Inclusive Design evangelist, and expert in Accessibility, Emotion Design, VR/AR, Cross-cultural Design and UX Management. Frank brings 25 years experience as a Sr UX Director and Service Design leader. He has lifted conversion rates by 88% and enhanced revenue by 300% for firms like Nike, Intel, Microsoft, City of New York, Johnson and Johnson, Global Disability Rights Now!, Four Seasons, Capital One, World Bank, Women Enabled International, and many more.

Posts Added by Author

Gamer with disability plays with Microsoft Surface Adaptive Kit

What is inclusion innovation?

 Summary: Inclusive Design innovation is the result of deliberately searching for opportunities to elevate design equity. Design equity includes discovering diverse user needs and addressing

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touchpoint optimization eye exam white optician tests black customer

How to optimise your touchpoints

Summary: Optimising touchpoints is crucial in enhancing customer experiences. It essentially involves guiding customers using subtle cues, much like Disney’s approach in Disneyland. Retail and

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black woman in a wheelchair smiles

How to create Inclusive Personas

Summary: Inclusive personas extend traditional personas by showing intersections of behavior, identity, and lived experience. Why inclusive personas? User personas are used in UX design

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diverse ux team discuss service design and inclusive design

Extracting Triple Value from UX

Summary: Extracting triple value means going beyond basic UX Design and leveraging Service Design. Furthermore, prioritizing and making Inclusive Design the default will ensure higher

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