Science of Usability - User Brain Does your design factor in these 7 aspects of Cognitive Science?

Cognitive Science is the science behind usability. An interdisciplinary field that combines psychology, computer science, anthropology, linguistics and neuroscience, it is known as HCI (Human Computer Interaction).  HCI has been central to improving the success of software and making computer tasks easier for users.

In the early 1980’s, the term “user friendly” was coined at Apple -- followed by “User Experience (UX)” at HP in the early 90’s. User experience encompasses all touchpoints, from advertising and sales to unboxing a product and interacting with it. It’s this point of interaction that usability -- or how well someone can actually use an interface -- takes over. Today, usability is being used to create and improve any technology a human interacts with, from mobile apps to intranets and beyond.

HCI or usability engineering helps “fit” a design to their task. Seven areas of Cognitive Science impact that fit:

1. Perception (Recognizing and Interpreting Design)

2. Attention or Cognitive Overload (Confusion or Overwhelm)

3. Memory

4. Pattern Recognition (Familiarity/Consistency)

5. Mental Models

6. Affordances

7. Emotion