Free Usability Web Seminar
User Contributed Content: The Role of Community in Online Customer Retention
"[The] most successful ideas are those that spread and grow because of the customer's relationship to other customers not the marketer's to the customer." - Gladwell intro to Seth Godin's Unleashing the Ideavirus.
"The future belongs to marketers who establish a foundation and process where interested people can market to each other. Ignite consumer networks and then get out of the way and let them talk." - Godin from Unleashing the Ideavirus.
The self-service nature of the web is changing the balance of power from a "push marketing" model to one where customers gain knowledge and purchase decision power from other customers. Some call are calling it the "Age of Participation" or the "Participation Economy". How well does your website support user and community interaction? Are you providing the content, features and functionality that support trust- a necessary element to online community?
This seminar looks at the important relationship of Community, Participation and Trust with regard to Customer Retention. Moreover, we will explore simple and practical ways you can harness the power that can be gained from supporting User Contributed Content on your site.
Topic:
User Contributed Content: The Role of Community in Online Customer Retention
Format:
Archived web seminar
Agenda
- User Contributed Content- 5 ways it is affecting you right now
- Community and Customer Retention
- New data: Benefits and Risks of giving users control
- Case Studies: User Ratings and Consumer Generated Media
- Q & A
Who should attend:
Internet Marketing managers, online marketing strategists, designers, or anyone involved in implementation, design or strategy of websites.
Cost: Free
Request access to this archived seminar...
Prerequisites:None
