Free Usability Web Seminar
What are personas and should you be using them to improve your website usability? This 5 part web seminar series explores personas from a historical view to a more practical, how to create, and use personas effectively. We will explore the issues of content segmentation, improper use of personas and a case study of personas in action. This seminar series will take you beyond the hype. And Part 1 is Free!
Complete Series available with seminar purchase.
Who should attend:
Web Marketers, Content Strategists, Designers, or anyone responsible for improving website usability. This seminar series will be of particular interest to those interested in ethnographic studies, contextual interviews, or in techniques for user needs analysis.
Cost: Free
Request access to this archived seminar...
Agenda
Part 1: Intro to Personas
- History of Personas
- What are Personas?
- How are they used?
- Should you be using personas?
Parts 2 through 5 available with seminar purchase:
Part 2: Persona Best Practices
- Design function of personas
- Role based design
- Segmentation and Personas
- How can you tell if you using personas correctly?
Part 3: How to Create your Personas
- Developing your personas
- What to watch out for
- Research techniques
- Do's and Don'ts
Part 4: Anatomy of a Persona
- Strengths and Limitations of Personas
- Following persona life-cycle
- How do you use persona data?
- Translating field research into design requirements
Part 5: Case Studies: Personas in Action
- How marketers and designers are using personas
- Benefiting from personas
- How your organization can use them
- Results of real-world persona research
