Usability Testing metrics- What are we observing and why?

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Usability testing: Usability testing, usability testing metrics, usability testing software, conducting usability tests

Frank Spillers
  • With Frank Spillers, MS
  • Length: 60 minutes
  • Cost: Free
  • Format: Live web seminar


Usability Testing metrics- What are we observing and why?

When conducting usability testing, what do you measure and why? How do you capture metrics and what you should be measuring?

Topic: 
This seminar covers Usability Testing and usability testing metrics specifically. What are the things you should be measuring? How do you measure qualitative vs. quantitative data (e.g. satisfaction vs. effort)?

We will review usability testing observation best practices including questions like: Do you measure time on task every time? What do you need to do a good job capturing metrics if you are doing "quick and dirty" discount usability or "guerilla" testing, without undermining your own efforts? What should you measure and what are the most common usability metrics to capture?

Agenda

  1. Types of Usability Testing
  2. Observable Data: what can be quantified?
  3. Measuring Subjective stuff: User Satisfaction; How to measure Emotion
  4. The important but forgotten Usability Metrics
  5. What do you need to capture in usability testing?
  6. Problems with "Quick and Dirty" usability testing
  7. Tools for usability testing
  8. Q & A

Who should attend:

People new to usability testing or want to conduct rapid usability testing; usability managers; user experience team; anyone responsible for user advocacy or usability testing.

About the Speaker:

Frank SpillerFrank Spillers is a web and software usability expert and has been recognized by the U.S. Dept. of Labor as a subject matter expert. Frank holds a Masters of Science in Cognitive Science from Birmingham University (UK) and has ten years of practical experience with usability and user centered design techniques. He is a lead usability consultant with Experience Dynamics, a user centered design and usability consultancy based in Portland, Oregon USA. Frank has worked internationally with clients including Hewlett-Packard, Key Bank, Daimler-Chrysler, Intel, BankOne, IBM, Four Seasons, The Vanguard Group, Verizon and others.


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