Personas Live!

Personas Live!: (With persona book authors Pruitt and Adlin)

Question and Answer discussion of personas and persona best practices with Tamara Adlin (Adlin Inc, formerly Amazon.com and John Pruitt, Microsoft). This seminar follows the publication of Adlin and Pruitt's personas book, "The Persona Lifecycle : Keeping People in Mind Throughout Product Design"

Moderated by Frank Spillers, contributing author to the book.

Topic:
Personas- user research technique for understanding and representing user goals and needs in the software & web marketing and development process.

Format:
Archived web seminar

In this seminar we will discuss what led to the book writing, why personas matter, real world case studies and exclusive tips and best practices for gathering and using persona strategically for improving customer experience and web usability strategy.

Agenda

• The Persona Lifecycle: What is it?; What is the book about?; Why is this book a milestone for the user experience community?
• Persona case studies: The most interesting case studies and why. What can practitioners learn from the book? What information does the book offer for those new to personas?
• Persona best practices: Are personas hype or helpful? What are some results of personas? How should they be used? What do personas look like? How are they used, under-used or misused in organizations?
• Q&A with the authors

Who should attend:
Internet marketing managers, web strategists, developers, copywriters, or anyone involved in implementation, design or strategy of websites.

Cost: Free

Prerequisites:
None

About the Speaker:

Frank Spillers is a web and software usability expert and has been recognized by the U.S. Dept. of Labor as a subject matter expert. Frank holds a Masters of Science in Cognitive Science from Birmingham University (UK) and has ten years of practical experience with usability and user centered design techniques. He is a lead usability consultant with Experience Dynamics, a user centered design and usability consultancy based in Portland, Oregon USA. Frank has worked internationally with clients including Hewlett-Packard, Key Bank, Daimler-Chrysler, Intel, BankOne, IBM, Four Seasons, The Vanguard Group, Verizon and others.