Sign up for Personas in Action
Personas: Persona development, personas, Field Studies, creating and using personas, persona best practices.
- With Frank Spillers, MS
- Length: 90 minutes
- Date: Thursday, July 29th 2010
- Time: 10:00 AM PST
- Cost: $129.00 Individual rate or $250 for team of 3 or more persons
- Format: Live web seminar
Personas in Action
This seminar focuses on getting past personas as hype and concentrates on how to develop and use personas on your designs. We will focus on data sources, including tips for gathering and interpreting user data in the construction of personas. This seminar will take 3 real world design contexts (B2C website, B2B web application and product usability) and show you the real world challenges of applying persona data to a design.
Leveraging eleven years of experience with personas, Frank Spillers, MS will walk you through persona pitfalls and issues and guide you toward an understanding of when/ why/ how and where to apply persona insights to your design. Beyond marketing personas, this seminar will provide you with the knowledge to develop and apply personas to your user experience and design efforts.
Topic:
The hype over the last decade surrounding personas would have you believe that personas are cartoon characters, abstractions of user profiles…imagined in order to help you think about your customers. Personas are not intangibles. They are not 'shake and bake' customer profiles that the Marketing Department cooks up and expects designers and developers to work with.
Instead, personas are living embodiments of user data and represent user behavior, intention and action. Personas are design tools. This seminar shows you how to develop and use personas effectively.
Agenda
- The politics of customer profiles and personas
- Where does user data come from?
- Gathering data: core techniques, tips and techniques
- Developing your personas
- Interpreting data and applying it to design
- Persona pitfalls and cautions
- Q & A
Who should attend:
Designers, Developers, Program or Product Managers; Business Analysts; Research and Development teamsAbout the Speaker:
Frank Spillers is a web and software usability expert and has been recognized by the U.S. Dept. of Labor as a subject matter expert. Frank holds a Masters of Science in Cognitive Science from Birmingham University (UK) and has ten years of practical experience with usability and user centered design techniques. He is a lead usability consultant with Experience Dynamics, a user centered design and usability consultancy based in Portland, Oregon USA. Frank has worked internationally with clients including Hewlett-Packard, Key Bank, Daimler-Chrysler, Intel, BankOne, IBM, Four Seasons, The Vanguard Group, Verizon and others.
