Introduction to Emotion Design

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Frank Spillers

  • With Frank Spillers, MS
  • Length: 60 minutes
  • Cost: Free
  • Format: Recording of Live web seminar

Emotion Design: 
How does emotion factor into user experience? What is the impact of emotion on product user experience? How can websites and web applications benefit from the latest insights emotion design? Is emotion a separate metric or related to usability? How are emotional responses best measured?

Topic:
Introduction to Emotion Design

In the age of the iPhone, emotion in design is heating up as a competitive differentiator. Products that deliver a compelling and elegant user experience are characterized by their ability to evoke and sustain emotion from the user. This seminar will explore the key questions: What is emotion design?; How does it differ from usability?; and What aspects of emotion or pleasurability can be measured?

Agenda:

  1. Why design for user emotions?
  2. Identifying pleasurability- the “joy of use” metric
  3. What do we know about user emotion and product interaction?
  4. How does usability differ from emotion design?
  5. Quantifying the impact of emotion with products; on the web; with web applications.

Who should attend: 
Product or marketing managers; designers; anyone responsible for user experience issues.


Cost: Free

Prerequisites: None

About the Speaker:

Frank SpillerFrank Spillers is a web and software usability expert and has been recognized by the U.S. Dept. of Labor as a subject matter expert. Frank holds a Masters of Science in Cognitive Science from Birmingham University (UK) and has ten years of practical experience with usability and user centered design techniques. He is a lead usability consultant with Experience Dynamics, a user centered design and usability consultancy based in Portland, Oregon USA. Frank has worked internationally with clients including Hewlett-Packard, Key Bank, Daimler-Chrysler, Intel, BankOne, IBM, Four Seasons, The Vanguard Group, Verizon and others.

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