Field Studies- what does user want? Beyond focus groups...

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Field Studies:

Field Studies- User Needs Analysis, Task Analysis

Frank Spillers
  • With Frank Spillers, MS
  • Length: 60 minutes
  • Cost: Free
  • Format: Live web seminar
  • Includes: Notes, Unlimited Archived Playback

Topic:
This seminar will focus on the behavioral research techniques that differentiate products and services and boost customer retention efforts. These techniques (ethnography, task analysis) are being quietly being used by Fortune 500 companies including AOL Time Warner, Bank One, Intel, Microsoft, GM, Daimler-Chrysler and top ad agencies such as Ogilvy & Mather and offer a fresh alternative to over-used market research techniques.

Agenda

  1. What are field studies and how do they apply to websites?
  2. The 5 symptoms of a website lacking "real world" behavioral data
  3. What benefits can you get from doing a field study?
  4. Case Studies: How ethnography, task analysis and scenario design are being used by industry leaders
  5. Q & A

Who should attend: 
Senior Marketing or, IT professionals, Project Managers, Web Strategists, Content folks, User Experience Leads

About the Speaker:

Frank SpillerFrank Spillers is a web and software usability expert and has been recognized by the U.S. Dept. of Labor as a subject matter expert. Frank holds a Masters of Science in Cognitive Science from Birmingham University (UK) and has 12 years of practical experience with usability and user centered design techniques. He is a lead usability consultant with Experience Dynamics, a user centered design and usability consultancy based in Portland, Oregon USA. Frank has worked internationally with clients including Hewlett-Packard, Key Bank, Daimler-Chrysler, Intel, BankOne, IBM, Four Seasons, The Vanguard Group, Verizon and others.


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