Essentials of User Adoption
Archived Usability Web Seminar
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Usability Web Seminar only $99.00
Discoverability: UI Design, Usability best practices, user adoption, GUI best practices
- With Frank Spillers, MS
- Length: 60 minutes
- Cost: $99.00 Individual; $299.00 Team Rate (3 or more)
- Format: Live web seminar
- Includes: Notes, Unlimited Archived Playback
- Register to attend this seminar
Essentials of User Adoption
How users take to your product determines ultimate success in website or app redesigns or enterprise software projects, product launches and even web analytics monitoring. The question "Does a user like your site?" is translated behaviorally into do they return enough to move from their current habitual state to the user experience you are serving? In essence is your food good enough that they keep coming back for more?
Topic:
User adoption is one of the most common software and website development problems. For enterprise software, studies by NeoChange, Sand Hill and TSIA show (2008; 2009) user adoption to be the #1 issue prohibiting organizations from realizing value. No matter how great your development effort or feature set, if your product doesn’t successfully habituate with users, they will defect.
What does it take to keep your users returning to your site and loving your product or application? Do they make the behavioral switch? How does user adoption work? What repels and what attracts users?
This seminar we will explore important user interface design strategy and tactics that will help you safeguard against user defection. We will cover proven usability techniques that help improve user adoption and explore a tested methodology for safeguarding against user adoption issues. You will learn how user adoption works and what causes users to return to, be comfortable with and even love your site, app or product.
Agenda
- What are symptoms of poor user adoption?
- How user adoption works: the User Adoption Lifecycle
- Understanding your defection and adoption experience
- Three keys to protecting against user defection
- Q&A
Who should attend:
Managers; Directors; VPs; SVP’s; CTO’s; CEO’s any senior manager interested in clarifying usability best practices.
What you get: Participants will receive the slide notes; unlimited archive playback.
About the speaker:
 | Frank Spillers is a web and software usability expert and has been recognized by the U.S. Dept. of Labor as a subject matter expert. Frank holds a Masters of Science in Cognitive Science from Birmingham University (UK) and has ten years of practical experience with usability and user centered design techniques. He is a lead usability consultant with Experience Dynamics, a user centered design and usability consultancy based in Portland, Oregon USA. Frank has worked internationally with clients including Hewlett-Packard, Key Bank, Daimler-Chrysler, Intel, BankOne, IBM, Four Seasons, The Vanguard Group, Verizon and others. |
