Creating Compelling Customer Experiences with Social Media
Archived Usability Web Seminar
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Social Media: social media strategy; user generated content; social navigation; customer experience; interaction design
- With Frank Spillers, MS
- Length: 60 minutes
- Cost: $49.99 (normally $129)
- Format: Live web seminar
- Register to attend this seminar
Creating Compelling Customer Experiences with Social Media For example, social media has overtaken porn as the #1 activity on the Web (Reuters 2008) and more than 1.5 million pieces of content are shared every day on Facebook (web links, news stories, blog posts, notes, photos, etc.), according to Facebook. How should you be thinking about social media for your specific site? How can you use social media techniques to benefit from improved credibility, trust and community? What type of content should you include in your social media strategy? How should navigation be designed to best capture social browsing? Topic: Social media offers credibility, community and trust. A recent study by Nielsen Global (July 2009), showed that 90% of consumers trust peer recommendations, with trust in traditional advertising dwindling. Both advertisers and Search Engine marketers are realizing that the massive shift to social media is essential to existing search engine optimization strategies. In this seminar we will look at social navigation, social content and the social user experience. We will review important aspects of social media that are most strategic for sustaining a positive customer experience. We will focus on areas where social media makes sense for your site, based on competitor best practices. Finally, we will focus on rules for managing social media in order to create a compelling customer experience. |
Agenda
- How social media has evolved- what it means for your site.
- Implications of the “Social Customer Experience”.
- 10 strategic uses of Social Media for improved customer experience.
- 5 rules for managing Customer Experience and Social Media strategy.
- Q & A
Who should attend:
Product or marketing managers; designers; anyone responsible for user experience issues.
Cost: $49.99
What you get: Participants will receive the slide notes; unlimited archive playback.
About the speaker:
 | Frank Spillers is a web and software usability expert and has been recognized by the U.S. Dept. of Labor as a subject matter expert. Frank holds a Masters of Science in Cognitive Science from Birmingham University (UK) and has ten years of practical experience with usability and user centered design techniques. He is a lead usability consultant with Experience Dynamics, a user centered design and usability consultancy based in Portland, Oregon USA. Frank has worked internationally with clients including Hewlett-Packard, Key Bank, Daimler-Chrysler, Intel, BankOne, IBM, Four Seasons, The Vanguard Group, Verizon and others. |
