Overview

Proven tested methodologies

More than just a collection of opinions, usability derives from the behavioral and cognitive sciences. Our User Centered Design approach is based on these industry standard best known methods. The following links offer more information for exploration into the field and the science of usability.

First, learn more about the User Centered Design methodology with this slideshow:

User Centered Design 101

View SlideShare presentation or Upload your own. (tags: web2.0 agile)

Explore more usability resources:



						Cognitive Science The field behind Usability Engineering and User Centered Design.



						Facts and Statistics What industry analysts have said about the importance of usability.



						User Interface Style Guides (updated March 2009) The foundation for best practice in usability and user experience. strategy



						Recommended Reading Books we think are the best reads.



						Usability Posters The Importance of User Experience (translate it and get a free poster). The Importance of Web Application Usability. Also see the thought- provoking Cube Art poster series.



						Usability Blogs See Frank Spillers' blog Demystifying Usability and Usability Testing Central for usability testing tips and tricks.

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Usability Facts

What users think and say they will do in focus groups and what they actually do in usability tests often differs.
(Eysenbach and Kohler, 2002)
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Companies focused on customer-experience design outperformed the S&P 500 by a 10-to-1 margin.
(Peer Insight, 2007)
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70% of software buyers rate user adoption as more important then features or functionality.
(Sand Hill Group & Neochange, 2008)
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More experienced usability practitioners tend to discover more problems in an expert review than less experienced practitioners.
(Huart, Kolski, and Sagar, 2004)
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Users spend almost 40% of their computer facing trying to get things to work or work better.
(Ceaparu, Lazar, Bessiere, and Shneiderman, 2004)
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Users know where advertisements are and have learned to avoid them.
(EyeTrackIII, September, 2004)
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Well written copy has significant implications for user satisfaction and effective message distribution.
(Morkes and Nielsen, 1998)
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Design is a key determinant to building on-line trust with consumers.
(Sillence, Briggs, Fishwick, and Harris, 2004)
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Users pay attention to what they are paying attention to. Sometimes things that are quite obvious to the designer are invisible to the viewer/users.
(Simons and Chabris, 1999)
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Information overload has replaced information scarcity as an important new emotional, social and political problem.
(Shenk, 1999)
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Good user experience correlates with a willingness to repurchase a product or service, a reluctance to switch and a likelihood to spread a positive word of mouth endorsement.
(Forrester 2009)
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