- Invite: Join us for a live Ecommerce Usability Review
- President Obama: Vision for Usability?
- What makes live observation of a usability test a must?
- The End of Consumer Surveys?
- Upcoming Seminar: Usability Testing Skills Refresher
- Tuesday, February 17th, 2009
- 12:00 PM and 5:00 PM PST
Please join us Tuesday February, 10th 2009 for a round table usability review of SophiasStyle.com 11:00 AM - 12:30 PM PST. Learn more...
In this post I explore these questions, connect some dots and present some potential solutions for how President Obama's technology goals are linked deeply to harnessing usability best practices.
Usability testing observation helps you build up the correct patterns and generalizations, and over time, this can ultimately make you smarter about what makes for good usability and what doesn't, in your design efforts.
Advertising Age warns of a growing trend among marketers: traditional market research techniques such as surveys and focus groups are just not appropriate or insightful for understanding user experience.
You're new to usability testing or you are familiar through informal learning. Perhaps you missed a few crucial distinctions that can improve your facilitation skills and the quality of your tests. It's time for a refresher!
Best Wishes,
Frank Spillers, MS
Principal and Co-CEO
Experience Dynamics