Adopting User Centered Design research
We are highly sought after for our user advocacy, usability and interaction design expertise. We are also experts in the industry standard methodology called User Centered Design. Experience Dynamics' User Centered Design process generates holistic improvement to product, web and software investments. Improvements include: increased productivity, revenue, user satisfaction, loyalty and trust. These ROI factors can be observed when the UCD process is conducted properly in results such as customer retention, intention to purchase, customer conversion and brand loyalty.
So what is User Centered Design (UCD)?
UCD helps identify new opportunities, points of differentiation and product strategy insights by uncovering user needs, desires, habits and behaviors. These usability requirements can be used to refine the precision of how you present and implement features and functionality, so that they are user-centered.
We see what is happening in online marketing and usability as the marriage of two disciplines: marketing and cognitive science. Blend the expertise from the usability sciences (Cognitive Psychology) and Internet marketing and you get what we call "Cognitive Marketing". In practical terms, "Cognitive Marketing" gives marketers deep insights into user behavior, through observational research techniques like ethnographic field studies.
By taking a cognitive or experience-based approach to online and software marketing challenges, we are able to give our clients the actionable design insights that connect business goals to user behaviors such as customer conversion, customer retention and user adoption.
Why User Centered Design (UCD)?
- User Centered Design is the industry standard approach to determining usability in software and web development.
- User Centered Design is ISO standard (ISO 9241-11, 1998 and ISO 13407, 1999).
- User Centered Design has proven ROI (See: Usability and ROI stats; View: Usability ROI seminar).
- User Centered Design has been refined and developed by corporate usability teams and independent consultancies over the past 25 years.
- Experience Dynamics is a thought leader in User Centered Design methodology developing leading edge techniques and providing usability. training to Fortune 500 teams, even mature User Centered Design organizations.
- User Centered Design is a flexible and adaptable methodology, for example User Centered Design and the Agile Development process work well together.
User Centered Design- Business Opportunity
If you are a mature organization or just getting started, we can tailor our User Centered Design program to help your team go from good to great.
- Full service User Centered Design services for new or existing teams
- Process usability training, mentoring and best practice tune-ups
- Start-up and Venture Capital partnerships
- Product redesigns using our User Centered Design process
- Rent-a-guru services (executive usability consulting 1/2 day advisory sessions)
Contact Us to discuss your needs, no obligation.